After the release of One and Obsession as the first singles from Ferreira's debut album, it was announced through a press release the album would be released on January 11, 2011. However, the album was postponed and As If! was announced for release on March 22, 2011 by Capitol Records. The release of the single Sex Rules preceded the release of the EP. Ferreira was concurrently featured in the advertisement campaign for Calvin Klein's ck one.